Why this matters
Your Speato partnership creates three measurable outcomes: improved search rankings, increased AI citations, and credible backlinks. This guide helps you document the impact.
Before your partnership launches
Take a baseline snapshot of your current state. You need three things: your current rankings for key business terms, your current citation mentions in AI systems, and your current backlink profile.
Use a rank tracking tool of your choice, SE Ranking, Semrush, Ahrefs, or similar, to track your rankings. Identify five to ten keywords that matter to your business. Record where you rank for each one. Use an AI citation tracker or search manually in AI systems for mentions of your business. Count how many times you appear. Use a backlink checker to count your current backlinks.
After your partnership content goes live
Wait one week, then two weeks, then four weeks. At each checkpoint, repeat the same measurements: rankings for those ten keywords, citations in AI systems, and backlinks. Track the growth at each interval.
What you're looking for
- Rankings Are you moving up for your target terms? Even small movements matter early on.
- Citations Are AI systems citing your partnership content? This is new visibility you didn't have before.
- Backlinks Are you gaining links from your partner's website and their audience? Quality matters more than quantity.
How to present your results
Show the before and after. A simple table works: keyword, starting rank, rank after four weeks. Same for citations and backlinks. The story is in the delta, what moved and why it matters for your business.