Questions, answered
Everything you need to know about how Speato works, from matching and recording through to publishing and results.
Why Speato?
In a world where AI generates infinite content, credibility is one of your main differentiators. Google rewards genuine expertise, authority, and trust, what it calls EEAT. Speato solves that problem by pairing your business with a credible partner for a high quality recorded conversation. The result is authentic, expert level content that builds your authority with both Google and AI citation systems. It's faster and more credible than creating thought leadership content alone.
What are the real benefits?
Speato delivers four core outcomes. First, improved search rankings: your recorded conversation and published content target specific keywords your business cares about, helping you rank for terms that matter. Second, increased AI citations: credible partnerships boost how often AI systems cite your expertise. Third, credible backlinks: when your partner publishes the conversation on their site, you gain a link from their domain, strengthening your online authority. Fourth, expanded reach: your partner's audience discovers your business, creating new connections and potential opportunities.
What is the process?
Sign up and tell us about your business and the expertise you want to showcase. We match you with a credible partner from our network, someone complementary, not competitive. Both sides approve the match and payment is taken. Once confirmed, you connect with your partner, schedule your conversation, and we guide you through recording. You receive finished video and transcripts instantly or within one week depending on your tier. Both of you publish the content, and that's where the authority and backlinks are earned. For full details on payment timing and tiers, see our Payments and Process page .
Who should use Speato?
Speato is for any business serious about building credibility and authority, especially B2B companies, agencies, consultancies, and premium brands. You're ideal for Speato if you want to demonstrate genuine expertise, reach new audiences through partnerships, and improve your search visibility. Speato works for any industry where credibility matters, which is most of them.
How does matching work?
We review your business profile and the expertise you want to showcase, then search our network for complementary partners, businesses that strengthen each other without competing directly. When we find a strong match, we reach out to both sides with an anonymised overview, enough to see the fit without revealing full details. Both parties must approve before anything moves forward. This approach protects your privacy and ensures real commitment from both sides.
What happens after the conversation?
You own the finished video, transcripts, and content assets. You can publish them however you want, on your site, social media, in newsletters, anywhere. Both you and your partner commit to publishing the conversation on your respective sites within 30 days. This publication creates credible backlinks that strengthen both of your online authority. Asset delivery depends on your tier: Introduction and Introduction + Kit are instant, Fully Produced is within one week.
What are the technical requirements for recording?
For Introduction, you need a reliable internet connection, a webcam, and a microphone. For Introduction + Kit, we send you high quality recording equipment and a setup guide. We recommend reviewing the guide and doing a test run before your scheduled recording date. For Fully Produced, we send the kit with a comprehensive setup guide and recommend doing a test run to ensure you're comfortable with the equipment.
What if my partner doesn't publish?
Both parties sign a binding commitment to publish within 30 days of receiving content. If one side doesn't publish, the party that did publish loses the backlink benefit. The party that has not published is flagged and cannot be matched again until they publish or resolve the situation. The publishing party can use a credit toward a future partnership.
What are your cancellation and refund policies?
For full details on cancellations and refunds, see our Payments and Process page .
What's the timeline from sign up to finished content?
From sign up to finished content typically takes three to four weeks. That includes time for us to find your match, both parties to approve, scheduling your recording, and receiving your finished assets. In early stages as we're growing the network, matching may take longer. Once your partnership is confirmed and recorded, asset delivery depends on your tier: Introduction and Introduction + Kit are instant, Fully Produced is within one week.
Still have questions?
Get in touch at hello@speato.com and we'll be happy to help.